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摘 要： Pick to: 網站推廣是網站優化重要的環節之一，怎樣才能做好網站推廣呢？網站推廣需要注意的地方有哪些?接下來就跟著老漁哥小編一起探討下吧： Website promotion is one of the important link of website optimization, how to do website promotion? Website promotion need to pay attention to what? Then followed the old brother fishing under the small make up to discuss: 搜索引擎不能對圖片進行識別，首頁做成flash，不僅不利于搜索引擎排名，不利于優化，而且還影響網頁打開的速度，在用戶體驗上是很不友好的。 Search engines can't identify images, made the flash homepage, go against search engine rankings, not only conducive to optimization, but also affect the speed of web page open, on the user experience is very unfriendly. 一、不要把導航做成圖片連接 A, don't make navigation a picture connection 因為搜索引擎是一個很大的數據庫，而不是一個圖片庫，搜索引擎首頁搜索引擎到的是你的標題，接著才通過你的導航系統搜索到你網站的其他內頁，所以如果你的網站導航是文字連接，搜索引擎就很容易搜索到你其他的頁面，使網站的整體形象能夠完美展示，如果圖片連接則不能達到這個效果。如果你的欄目是“視頻服務器”、“視頻監控方案”等欄目。為了美觀都把他們做成圖片，這樣對優化是很不利的，因為搜索引擎現在還不能識別圖片和Flash。所以，導航一定還是要弄成文字的形式的。美觀的方面可以用css來實現。 Because the search engine is a very large database, rather than a photo gallery, search engine, search engine home page to your title, then search through your navigation system to the other inside pages of your site, so if your site navigation is text links, search engines can easily search for the rest of your pages, make the whole image of the site can perfect show, if the image link cannot achieve this effect. If your program is "video server" and "video monitoring scheme" and other columns. In order to beautiful and make them into a picture, so to optimize is bad, because the search engine now also does not recognize pictures and Flash. So, navigation must be or want to get into a form of words. Aesthetic aspects can be done with CSS. 二、首頁不能為了美觀而大量使用圖片 Second, the page cannot be used in order to beautiful, a lot of pictures 所有的搜索引擎都喜歡結構清晰，而不喜歡把網站做成一張皮，讓搜索引擎分不清你的重點所在。所以，一個清晰地網站結構和鏈接結構對蜘蛛的爬取和收錄是很重要的。 All search engines like structure is clear, and don't like your site to make a piece of skin, make the key of the search engine can't tell you. So, a clear website structure and the link structure of spiders crawl and collected is very important. 三、不要去做搜索引擎首頁以后的廣告 Three, do not do search engine home page ads in the future 經常瀏覽百度的人就會發現，遇到一些熱門的關鍵詞，如監控廠家，高清網絡監控等熱門關鍵詞，前四五頁就是推廣的。前三可以攔截80%的客戶和流量，第一頁可以攔截60%的客戶和流量，第二頁的點擊機會只有20%到30%，更不要說第三第四頁了，一句話，沒效果、白扔錢、不見效果。 Often browse baidu can discover, encounter some popular keywords, such as monitoring, high-definition network monitoring and other popular keywords, is promoting the first four five pages. 80% in the first three can intercept and flow of customers, the first page and flow can block 60% of the customers, click on the second page of the opportunity is only 20% to 20%, not to mention the third page 4, in a word, no effect, waste of money, not see effect. 四、外鏈平臺的選擇及發布 Four, selection of outer chain platform and release 發布外鏈的作用是為了給網站導流、增加網站的曝光度。有些做推廣的人員為了圖完成任務、短期內見效果，就一味的、大量的發布外鏈文章（在文章中添加目標網站的URL鏈接和關鍵詞的堆砌）等，這樣反而會適得其反，嚴重的話會影響到網站的排名和權重等。所以，外鏈文章是一個長期累積的過程，不要求快、求量，還是需要有個度。 Released outside the chain effect is to site training, increase website visibility. Do some promotion of staff in order to complete the task graph, the short-term effect, just blindly, a large number of articles published outside the chain (target website URL link is added in the article and the keyword stack), etc., so it will backfire, serious word will affect the site's ranking and weights, etc. So, outside the chain is a long-term process of accumulation, does not require fast, asks the quantity, still need to have a degree. 總 結： Total: 網站推廣需要注意的地方有哪些?以上四點就是我們在網站推廣中常見的、需要注意的，當然不僅僅是我所說的以上幾點，網站推廣要注意的地方還有很多很多。 Website promotion need to pay attention to what? More than four points is common in our website promotion, it should be noted that, of course, is not just what I said above, there are a lot of a lot of website promotion should pay attention to the places.