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隨著網絡經濟意識形態的誕生，到今天網絡滲透到我們生活中，成為日常必不可少的內容。網民的普及，移動網民數量的快速增長，網絡購物的常態化，網民越來越習慣于通過互聯網來獲得知識、獲得消息。網民這一市場已經成熟，而任何一個企業都不會放棄這一市場形態，所以各行各業的企業都在逐漸的滲透到網絡市場、開展電子商務。各類型的企業把進行網絡營銷已經被提上日程，或者在初步探討，或者已經如火如荼的進行當中。 With the birth of the network economy ideology, today network infiltrate into our life, become daily indispensable content. The popularity of Internet, the rapid growth of the mobile Internet users, normalization of the network shopping, Internet users are becoming accustomed to using the Internet to gain knowledge, get the message. Netizens this market has matured, and any enterprise is not to give up this market form, so that enterprises from all walks of life are gradually penetrate the network market, the development of electronic commerce. The various types of enterprise network marketing has been on the agenda, or on the preliminary discussion, or already in full swing. 　關于企業網站 On corporate websites 　　開展電子商務或者進行網絡營銷的各種模式當中，有一個工具確是必不可少的，那就是企業網站，或許目前還有一些企業已經在做電子商務但是沒有自己的企業網站，但是企業網站對企業網絡品牌的影響力是其他各種方式所不能替代的。 用戶對企業所通過網絡發布的各種信息的反應，一般情況下，也是更加信任通過官方網站的信息。習慣意識下都會認為其可信度最高，代表企業的身份。換言之，網民思想意識的成熟，更加愿意相信來自有據可查的信息媒體。 Developing e-commerce or Internet marketing patterns, a tool is indispensable, that is enterprise website, maybe there are some companies are already doing but does not have its own e-commerce website, but the enterprise website influence on enterprise network brand is irreplaceable by other ways. Released all kinds of information through the network to enterprises by the user's response, in general, also more trust from the official website information. Habit will think its credibility under the highest consciousness, on behalf of the enterprise. In other words, the netizen ideology of mature, more willing to believe that from the well-documented information media. 　網站推廣的意義 The meaning of website promotion 　　網站推廣是網絡營銷中極其重要的一部分。讓更多用戶和合作伙伴知道，這就是網站推廣的意義所在。在網絡經濟與電子商務迅猛發展的今天，很多企業都認識到了建立企業站點的必要性。但是企業網站建好以后，如果不進行推廣，那么企業的產品與服務在網上就仍然不為人知，起不到建立站點的作用，所以企業在建立網站后應著手利用各種方法推廣自己的網站。而網站推廣重在推廣，注重的是通過推廣后，給企業帶來的網站流量、排名、訪問量、咨詢量等等，目的是擴大被推廣網站的知名度和影響力。 Website promotion is a very important part of network marketing. Let more customers and partners know that this is the meaning of website promotion. In the network economy and the rapid development of electronic commerce today, many enterprises have realized the necessity of establishing enterprise site. But when the enterprise website built without promotion, enterprise products and services on the Internet is still unknown, not to establish the role of the site, so the enterprise should start after establishing websites use various methods to promote their own site. And website promotion focus on promotion, after the notice is by promoting, bring website traffic, ranking, visits, inquiries, etc., aims to expand the promotion website visibility and influence.