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一、保持網頁的樸素
First, keep the web simple
一個好的網站最重要的一點就是界面的簡單、樸素。你聽說過“KISS”法則嗎？“Keep It Simple Silly.”適用于所有的站點。
The most important thing about a good website is the simplicity and simplicity of the interface. Have you ever heard of the "KISS" rule? "Keep It Simple Silly." applies to all sites.
制作者們很容易掉入這樣一個陷阱，即把所有可能用到的網頁技巧，例如：框架、表格、字體、GIF動畫等等都用上，這當然是好的，但如果多了的話就會讓你的訪問者眼花繚亂，不知所措，也不會給他們留下很深的印象。
Producers are very easy to fall into a trap, that all may use web skills, such as: frames, tables, fonts, GIF animation and so on are used, which of course is good, but if many words will let your visitors confused, will not be at a loss what to do, they leave a deep impression.
記住，只是因為你可以創建一個效果，但并不意味著你必須創建這個效果。先問一問你自己：我在網頁上加入這個技術有什么價值？是否能更好的向訪問者表達我的主題？
Remember, just because you can create an effect, it doesn't mean you have to create this effect. Ask yourself first: what's the value of adding this technology to my web page? Is it better to express my theme to visitors?
二、簡單并不等于乏味
Two, simplicity is not boring
簡單的真正含義并不是遲鈍和乏味。許多人會被網站多余的奇特效果所迷惑，而忽視了信息的有效性。
The simple real meaning is not dull and dull. Many people are fooled by the extra bizarre effects of the web, ignoring the effectiveness of the information.
保持簡單的真正含義就是：想一想如何使自己網站的信息與你的訪問者所期待和所需要的一樣。應該把技術和效果用在適當的地方，用在有效信息上，讓訪問者關注他們想關注的東西。
The simple thing to do is to think about how to make your website's information the same as what your visitors expect and need. The technology and effects should be used in the right place for effective information and for visitors to pay attention to what they want to focus on.
清晰的設計＋有效的技術＝一個好的站點
Clear design + effective technology = a good site
三、了解你的讀者
Three, know your readers
你不是在真空里制作你的網頁，也不是作給你自己看的。如果是這樣，你還不如把它放在自己的電腦里。你發布你的網站是希望某些人停下來參觀它。而這些人就是你的讀者。
You don't make your web pages in the vacuum, or do it yourself. If so, you might as well put it on your own computer. You publish your web site in the hope that some people will stop and visit it. And these people are your readers.
你越了解你的讀者，你的網站影響力就會越大。你的讀者是否有個慢貓？那你最好應當特別的注意網頁的大小；他們希望聽到音樂片斷嗎？你就要想想網頁上的音樂格式。你的讀者是紡織工人？那么血紅色和黑色最好不要選擇；或者他們是骨灰級游戲玩家？你就要避免用柔和的顏色和圖案了。
The more you know your readers, the more influence your website will have. Does your reader have a slow cat? Well, you'd better pay special attention to the size of the page; do they want to hear music clips? You have to think about the music format on the web page. Are your readers textile workers? Then blood red and black is best not to choose; or are they hardcore gamers? You should avoid soft colors and patterns.
一個好站點的定義：通過典雅的風格設計提供給潛在讀者高質量的信息。
A good site definition: designed to provide high quality information to potential readers through elegant style design.
四、五個“手指”
Four or five fingers"
對一個好的網站來說，清晰的導航也是最起碼的標準。應該讓訪問者知道自己當時在網站中的位置，并且愉快的通過你的指引而遍覽你的網站。例如，你可以做到的一件事情就是：“下一步”的選擇數目盡量少，以便人們不會迷失在長長的選擇項目列表中。
For a good website, a clear navigation is also the minimum standard. You should let visitors know where you were on the site and happily guide your site through your instructions. One thing you can do, for example, is: "next," the number of options is as small as possible so that people won't get lost in the list of long selection items.
你知道嗎?一般人的大腦把五個或更少的項目看作一組，但是當所面對的項目超過五個，它就必須把他們劃分成較小的次組來處理，所以說，保持你的選擇項歸類在五組或五組以內就變得很有意義了。你的訪問者能夠快速的找到自己想選擇的項目。
You know? The general human brain to five or less of the project as a group, but when faced with more than five projects, it must take them to deal with, divided into smaller groups so that keep your options are classified in five groups or five groups within it becomes very meaningful the. Your visitors can quickly find the items they want to choose.
五、三次點擊
Five and three hits
對網站制作者來說，訪問者就是上帝，討好上帝的另一個方法就是讓他們在獲取信息時不要超過三次點擊。想想，當你在訪問一個網站時，點擊。。。點擊。。。點擊。。。再點擊。。。再。。。才找到你想要的信息，或者還沒找到，你會怎么想呢？
For web creators, visitors are God and another way to please God is to let them not get more than three hits when they're getting information. Think about when you're visiting a website and clicking on it... Click... Click... Click again... Again... Before you find the information you want, or haven't found it, what do you think?
加之，當你的訪問者深入網站查找需要的信息最后卻摸不著頭腦了，會怎么辦？他們肯定不會原地兜圈，他們會離開你的主頁去別的地方繼續沖浪，可能也就再也不會回來了。
Plus, what happens when your visitors go deep into the website and find the information they need, but at the end they don't know what to do? They certainly won't go anywhere, they'll leave your home page, go somewhere else to surf, and probably won't come back again.
六、 三十秒的等待時間
Six, thirty seconds wait time
訪問者進入你的站點后，他應該可以不費力的找到所需要的資料。有一條不成文的法則：當訪問者在決定下一步該去哪之前，不要讓他現在所看的頁面下載的時間超過30秒鐘。如果超過了這個時間，你就會開始失去你的“上帝”了。
When a visitor enters your site, he should be able to find the information he needs without difficulty. There is an unwritten rule: don't let the page that he sees now download more than 30 seconds before the visitor decides where to go next. If you exceed this time, you will begin to lose your god.
保證你的頁面有個適度的大小而不會無限制的下載。如果你的大多數訪問者使用Modem的話，試著保持總的頁面大小（包括頁面圖像）在45K一下。
Make sure your pages have a moderate size without unlimited downloads. If most of your visitors use Modem, try to keep the total page size (including page images) at 45K.
確保你的頁面設計規劃清晰明了，讓訪問者只需快速的掃視就能把握你的網站導航，知道自己“下一步”該選擇的項目。
Make sure your page layout is clear, so that visitors can navigate your web site with just a quick glance and know your next step.
七、平衡
Seven, balance
平衡是一個好網站設計的重要部分。
Balance is an important part of a good website design.
文本和圖像之間的平衡。除非內容決定了這是個完全文本或者完全圖像的網站，你需要用直覺和審美觀來作判斷，以便其中的一個不會淹沒另外一個。
The balance between text and images. Unless the content determines that this is a full text or full image site, you need to be intuitive and aesthetic so that one of them won't overwhelm another.
下載時間和頁面內容之間的平衡。當然你希望有個漂亮的頁面，但你也必須平衡你的頁面內容，因為你的很多訪問者正在通過modem閱讀它。難道你網站的圖片真的值得等待那么久嗎？
The balance between download time and page content. Of course, you want to have a nice page, but you have to balance your page content, because many of your visitors are reading it through modem. Is your website really worth the wait for so long?
背景和前景之間的平衡。我們能在白紙上畫出美麗的圖案，網頁上，如果能制作出漂亮的結構和背景是很令人激動的。但也容易使你的內容淹沒在你的背景里面。
The balance between the background and the foreground. We can draw beautiful patterns on white paper. It's exciting to make a beautiful structure and background on the web page. But it's easy to drown your content in your background.
八、適度的幀
Eight, moderate frames
適度的的幀對于你的網頁是很好的補充，然而就像所有網站的元素所具有的特性一樣，你絕對不要濫用他們！
A moderate frame is a good addition to your web page, but as with all elements of a web site, you should never abuse them!
如果你想創建一個可以看得到的導航結構
If you want to create a navigation structure that you can see