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網(wǎng)絡(luò)推廣目的
Network Promotion Purpose
網(wǎng)絡(luò)推廣狹義上講是指通過(guò)基于互聯(lián)網(wǎng)采取的各種手段方式進(jìn)行的一種宣傳推廣等活動(dòng)，以達(dá)到提高品牌知名度的一種效果。同傳統(tǒng)廣告相同，網(wǎng)絡(luò)推廣的目地都是增加自身的曝光度以及對(duì)品牌的維護(hù)； 廣義上的網(wǎng)絡(luò)推廣也可理解為網(wǎng)絡(luò)營(yíng)銷(xiāo)。
In a narrow sense, network promotion refers to a kind of publicity and promotion activities through various means based on the Internet, in order to achieve an effect of improving brand awareness. Like traditional advertisements, the purpose of network promotion is to increase its own exposure and brand maintenance; in a broad sense, network promotion can also be understood as network marketing.
與網(wǎng)絡(luò)推廣相近的概念有網(wǎng)絡(luò)營(yíng)銷(xiāo)(搜索引擎營(yíng)銷(xiāo)、搜索引擎優(yōu)化、郵件營(yíng)銷(xiāo)、論壇營(yíng)銷(xiāo)、網(wǎng)站推廣、網(wǎng)絡(luò)廣告、SNS營(yíng)銷(xiāo)、微信營(yíng)銷(xiāo)）等等。
Similar concepts to network promotion include network marketing (search engine marketing, search engine optimization, email marketing, forum marketing, website promotion, network advertising, SNS marketing, Wechat marketing) and so on.
